Exhibition of food stuffs, packaging and food processing equipment InterFood Ural
19 - 21 November 2019 IEC “Yekaterinburg-EXPO”, Yekaterinburg (Russia)

Business programme

Exhibition of foodstuffs, packaging and equipment for food industry
April 18-20, 2017,
IEC "Yekaterinburg-EXPO"


Business programme

April 18th , 2017

10:30 - 11:00

Scene, Pavilion 1

Official opening ceremony of the exhibition

12.00 - 13.30

Conference Hall № 1

Round table: "Dyes and preservatives in products: harm or necessity"

Moderator: Pavel Filippov, Program Director of Radio "Komsomolskaya Pravda"


  • Mazhaeva Tatyana Vasilievna, Ph.D., Head of the Department of Food Hygiene, Product Quality and Safety, EMNC
  • Shklyar Mikhail Valerievich, Director of Sverdlovsk selective station
  • Gvozdeva Ekaterina Yurievna, Head of USC, OAO "Irbit Milk Plant"
  • Potapenko Aleksey Nikolaevich, Leading Specialist, OAO "Rezhevskoy Hlebokombinat"

Issues for discussion:

- Can humanity do without dyes?
- What are the safest dyes?
- Is it worth giving products containing dyes to children?
- How to identify dangerous dyes?
- What statutory documents regulate the quantity and quality of the dyes contained?
- Where in Yekaterinburg is it possible to buy food without food additives (of natural origin)?
- What parameters determine the safety of preservatives?
- Are there any technologies that allow perishable products to be preserved without food additives, as long as possible?
- Can preservatives and colorants cause allergies and other more serious diseases?
- What is the difference between natural dyes/preservatives and chemical dyes?

Organizer: Publishing House "Komsomolskaya Pravda", ITE Ural

14.00 – 15.30

Conference Hall № 1

Seminar "What can retail trade expect from 54-FZ. How to meet the new requirements and not go broke. Where to get money for new cash registers? "

Спикер: Андрей Фирсов, эксперт Центра поддержки малого предпринимательства Мерката

Speaker: Andrey Firsov, expert of the Small Business and Industry Assistance Center Merkata

Issues for discussion:

- The main changes in the legislation of 54-FZ and 171-FZ.
- New rules of trade.
- Installation lead time of online cash registers.
- Responsibility.
- Prospects of online retail fiscalization - what benefits will be received from automation.
- Overview of equipment and software for online cash registers.


Conference Hall № 1

Speaker: Konstantin Filutich, Head of the Partner Relations Department of Merkata. Smart cash desk.

Issues for discussion:

54-FZ. New rules - new opportunities. How can changes be beneficial to manufacturers?

Organizer: Merkata. Smart cash desk, ITE Ural

April 19th, 2017

11.00 – 13.30

Conference Hall № 1

Round table "Packaging as a means of communication with customers: trends and opportunities illustrated by real cases"

Moderator: Sergey Balakirev, Director of the media agency "AMG", Member of the Board of the  Guild  of Marketing Experts

Issues for discussion:

- Rebranding: A new image of a familiar brand

Speaker: VladislavDerevyannikh, Art Director of the advertising agency "Voskhod"

- On technological and aesthetic trends in the development of packaging

Speaker: Igor Levit, Art Director of the  advertising agency "Stolzman and Katz"

- Packaging for the mass segment

Speaker: Sergey Zhikin, Executive Director, Creative Branding Agency "Wild Owl"

- How packaging creates an added value product

Speaker: Yuri Ponomarev, Art Director, branding agency "I'am"

Organizer: ITE Ural


Conference Hall № 1

Seminar "Food retail: promotion strategy. What is it necessary to know about TOP management?"

Speaker: Sergey Balakirev, Director of the media agency "AMG", Member of the Board of the Guild  of Marketing Experts

Issues for discussion:

- Consumption trends 2016-2018: Marketing, Media, Customer.
- Structure of KPI.
- Structure of the media strategy.
- Analysis of the initial media data, trends and preferences of the target audience.
- Formation of the media coverage schedule.
- Strategy of work with selected media.
- Universal translator: the key to successful negotiations between the marketer and the TOP.
- Criteria for selecting goods for advertising: what to promote, when to promote, what  marketing. tools to use. Experience of leading retailers.
- Analytics: assessing the effectiveness of marketing communications. ROI.

Organizer: Media Agency "AMG", ITE Ural

April 20th, 2017


Conference Hall № 1

Seminar "Doubling of Sales"

Speaker: Inna Preobrazhenskaya, business coach, consultant, investor, mentor.

The owner and head of the Development Center "Transfiguration"

Issues for discussion:

- Trends in sales in 2017, what works and what does not.
- Business strategy as a tool for business sustainability.
- Key formula for sales.
- How to increase the number of calls and meetings in the sales department by 30% for 1 week?
- Networking - the art of managing useful relations and human capital to scale business.