Benefits of exhibiting

1 600+ visitors specialists
1 600+ visitors specialists
90+ exhibitors
90+ exhibitors
Center of Negotiations with retail chains and distributors
Center of Negotiations with retail chains and distributors
InterFood Ural is one of the largest B2B food and beverage exhibitions in the Ural region of Russia for food business professionals.

InterFood Ural exhibition participants have the opportunity to increase sales of food and beverages, attract new customers from among representatives of trade organizations and catering enterprises. The exhibition is attended by specialists from Sverdlovsk, Chelyabinsk, Tyumen, Kurgan regions, Perm Krai and other regions of Russia.
1. HOLD PERSONAL MEETINGS

InterFood Ural is the opportunity to present your products and negotiate with a large number of potential customers in the Urals, which is an economically developed region of Russia. 71% of visitors of InterFood Ural are specialists who make decisions about the choice of supplier and procurement (owners/heads of companies, deputy heads of companies, department heads, and individual entrepreneurs).

2. DIRECT NEGOTIATIONS WITH BUYERS OF KEY RETAIL CHAINS IN THE URALS

Only the participants of the exhibition get the opportunity to hold direct negotiations with representatives of retail chains and wholesale trading companies in the comfortable conditions of the Negotiation Center. The closed format of the Negotiation Center allows you to cover the maximum number of retail chains within just 3 days, discuss working conditions with buyers and work out a strategy for entering the network.

3. THE CAPABILITY TO INCREASE QUANTITATIVE AND QUALITATIVE INDICATORS OF DISTRIBUTION.

Expand your sales geography! The InterFood Ural exhibition is visited by commercial directors, purchasing managers, category managers of wholesale trading companies that work in large cities of the region and in small towns of the Urals.
4. FIND CUSTOMERS AMONG FOOD DELIVERY SERVICES, FOOD PRODUCTION FACILITIES, BARS, CAFES, RESTAURANTS

The exhibition is visited by owners, heads, technologists, chefs of cafes, bars, restaurants, food delivery services.

5. ESTIMATE THE URAL FOOD PRODUCTS MARKET AND DECLARE YOURSELF AS A RELIABLE SUPPLIER

Due to the changed food market, the company's reputation as a reliable supplier capable of meeting customer requirements will come to the fore. Purchasing specialists from retail stores and wholesale companies will come to the exhibition to assess the market situation, find out which manufacturers were able to survive a difficult period and continue to work in the Ural region.

6. TAKE ADVANTAGE OF THE ADVERTISING AND SPONSORSHIP OPPORTUNITIES OF THE EXHIBITION

Additional promotion tools provide wide coverage and impact on a large number of specialists. Attract the attention of the target audience to your company's products both during the exhibition
and long before it takes place.
Book your stand
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Products of interest to exhibition visitors
*Multiple choice used in the survey forms.
51%
Dairy products. Cheeses
47%
Meat, sausages, poultry
42%
Grocery. Cereals. Pasta. Seasonings. Snacks
41%
Frozen food. Semi-finished products. Conservation
40%
Bakery and confectionery products
40%
Healthy Food
34%
Soft drinks. Water. Juices.
34%
Fish and seafood
21%
Alcoholic beverages, wines, beer
6%
Other
Exhibition visitors by type of activity
28%
Retail of food products

25%
Wholesale of food products

17%
HoReCa

16%
Catering

14%
Production/Supply of equipment for food production



Exhibition visitors by level of responsibility
23%
Director
10%
Deputy Director
22%
Department/Division Head
38%
Executive
7%
Individual Entrepreneur
Visitor geography
77%
Sverdlovsk region

12%
Other regions of the Ural

11%
Other regions of Russia
Become an exhibitor
Please fill in the application form to book a stand at the exhibition, and we will contact you for details.
Book your stand
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